Media AS Evaluation
My media project uses very few of the conventions of an urban film, for a start there is no dialogue which could suggest that it is not an urban film at all, although my reasoning behind this was to portray a sense of confusion for the viewer (who is this character, why are we not told, what is he doing). I wanted to convey a sense of insanity and almost make it as though the entire scene is one big cliff-hanger. There are parts of my product that do use the conventions of an urban film such as quick cuts, quick cuts are used in urban films to make them more fast paced as well as making scenes seem more rhythmic.
My product in no way represents any form of social groups, even though the character is dressed a certain way there is still no way to be sure whether he is as he appears to be, because there has been no dialogue or music to get the feel of the character yet. In my piece I tried to get the viewer to concentrate more on the actions of the character and less on the character himself.
I believe that a company that would possibly consider distributing my film in its entirety is Pathe pictures; my reasoning behind this is that Pathe have also distributed other urban films such as Adulthood, and I feel that my film could amount to being a great representation of urban life in the southwest of England.
My target audience ranges from the age of fifteen and onwards, as there are teenagers that are represented in the film, but also adults too. This is not shown in the extract but I hope to completely finish the film in its entirety eventually. The reason I have chosen the starting age to see the film to be fifteen is that the use of the blood on the hands of the character can give the idea that there has been some kind of violence or even murder, although it could be as simple as just having a messy sandwich. To address my audience I used tactics such as having the film set in a common well known place (a house) and I used an actor that the viewers can relate to (average teenager).
In the editing process I learnt that on the application iMovie, if you use up too much space on the computer the footage begins to suffer, I had to re-film my project three times due to the corruption of iMovie and the effect this had on my footage, as well as that the effects on iMovie have a tendency to make footage jumpy and less smooth in the transition between shots. I also learnt that jump cuts are very useful in capturing the insanity of a character and also work well when you are trying to convey long periods of time elapsing.
I have made a huge amount of progress since my preliminary project, I am now more competent at using iMovie as well as using a camera, and I have developed that way in which my stories are displayed on screen. My mise en scene has developed as well; I now take time out to gather together props costumes and which location I am going to film.
There are some things I would change about my project such as sticking with my original plan and doing everything in order with time to spare but other than that I believe that I have done well in this project and made a lot of progress when it comes to using the technology available.